Our mission

European Educational Games and Toys (EUTOYS) is a 100% Australian business, owned by one family with European roots. We import Logico educational game to introduce new concepts of learning to Australia. After a great success in 40 other countries, Logico is getting popular Down Under too. The game recommended for families, schools and kindergartens because it is educational and engaging.

LOGICO® was launched in Germany in 1993 and is widely used throughout Europe and USA by educators in pre-schools and primary school. It is also commonly used as a development tool by speech pathologists and has received a number of international and national awards.

Our educational toys and games are creative, innovative and imaginative. We introduce well-recognised brands to Australia from Europe, where the education is the key to the future. 

We believe that parental involvement in children’s education from an early age has a significant effect on educational achievement, and continues to do so into adolescence and adulthood. Family learning can also provide a range of benefits for parents and children including improvements in reading, writing and numeracy as well as greater parental confidence in helping their child at home. The attitudes and aspirations of parents and of children themselves predict later educational achievement. 
Play is joyful, educational, creative and inspiring, we believe in the power of play.